we are the

SUSTAINABLE WAY

to swim in style

SWAY stands for the Sustainable WAY. We are an optimistic and sustainably sourced swimwear and swim accessories brand that prioritizes a responsibly designed line of high quality + accessible product. We offer a different option to your average swim apparel by remaining open to using available dead-stock materials while also developing our own sustainable fabrics in custom patterns. We aspire to bring a youthful, yet timeless vibe through our fun color, bespoke pattern and innovative silhouettes. We want to inspire our customers to find their own creativity through an interactive in-shop and online environment where we encourage them to play with mixing + matching patterns and silhouettes. To help promote sustainability, every piece is lined in a different pattern and can be worn on the reverse side to help give our customer as many options as possible. It is at the heart of our brand to be an inclusive presence that caters to all. Our mission is to ensure that the people who wear our swim line feel comfortable and confident while they help to save our planet.

OUR MOTTO:

SWAY with the tides, SWAY with the times, SWAY with the styles,

but always remain GREEN.